P's World – YouTube Visual Identity & Merch Design: Part 1

This was a big milestone for us — P’s World is a dynamic YouTube channel expanding into merchandise, and we’ve partnered up to bring that vision to life.

Studio JUNA is leading the creative direction, designing a set of custom logos and bold, expressive visuals that reflect the personality and energy of the channel. We also developed a full Shopify site to support the launch.

The designs will feature across P’s World’s new merch line — from jumpers to tees — crafted for a stylish, creative audience aged 25 to 55. Our goal? Clean, wearable pieces with strong identity and lasting impact.

Together, we’re building a visual world that’s just as bold and original as the content behind it.

This is the final P’s World logo we designed. It incorporates the africa continent and the Grenada flag to represent his home country and his heritage., we also made it blue to represent the earth. Scroll down to see the various stages of this design.

These are the different logos and variations we came up with and presented to P’s World, he ultimately chose the red circle with the african continent. This gave us something to build on.

He asked us to add the Grenada flag, make it blue and to also create a version where the African continent is coloured.

We also used the logo to create P’s World a youtube banner which was very straight forward and only required one revision and change which was to make the stars brighter